January 13, 2005

MIAMI, Fla. – It is common sense that the best golfers in the world should play with the best equipment, so it’s no surprise that two of the game’s leading shaft technology companies have teamed up for an unbeatable combination on the PGA Tour.

During the past 24 months, United Sports Technologies has provided Proforce® GOLD shafts to the PGA Tour which were SST PURE® analyzed and aligned prior to being painted. These shafts, also available through SST licensees, are designated as Proforce PUREGOLD models. This pairing of SST PURE technology and UST golf shafts made a major impact on Tour since 2003, and the companies expect that trend to continue in 2005.

“The alliance between UST and Strategic Shaft Technologies has been a windfall for the players using it on Tour,” said Gene Simpson, vice president of sales and marketing for UST brands. “It is a fantastic combination, and the results are showing on leaderboards around the world.”

According to the industry-acclaimed Darrell Survey reports, UST-branded shafts were the No. 1 graphite shafts among PGA Tour pros at several tournaments in the past year, once again showcasing UST as a world leader in golf shaft innovation and technology. UST’s best-selling Proforce series has been the world’s number one graphite replacement shaft for years, and the company’s new IROD shaft quickly vaulted to the No. 1 Hybrid graphite shaft on the PGA TOUR.

“There is no doubt in anyone’s mind that UST produces one of the best shaft lines today, and adding the performance of SST PURE shaft alignment guarantees consistency in every shaft,” said SST founder Dick Weiss. “Any golfer, regardless of their skill level, will see a noted difference in their game by using SST PURE.”

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd.

The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

Locate a licensee near you!

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.

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