SST PURE®

MIAMI – The SST PURE® shaft alignment process will now be widely available in England and beyond, Strategic Shaft Technologies, LC, announced Tuesday.

The Golf Factory, Inc., of London has entered into a long-term marketing and distribution agreement with SST to offer SST PURE technology throughout England as well as Spain, Portugal, France, Wales, Scotland, Egypt and the Republic of South Africa. The Golf Factory will offer SST PURE, the patented alignment process to minimize the negative effects of shaft irregularities during a golf swing, to its custom clubfitting customers and to custom clubfitters throughout the United Kingdom. It will also offer SST PURE as standard for at least one line of clubs.

“We are proud to join forces with The Golf Factory to bring SST PURE to golfers throughout Europe, Egypt and South Africa,” SST founder Dick Weiss said. “This expansion will enhance our efforts to expose golfers in Europe and beyond to the consistency and confidence that our patented SST PURE technology offers.”

Multiple patented PUREing machines will be installed at The Golf Factory to accommodate the existing demand. More SST PURE licensees will be added throughout Europe in the coming months including Ireland this fall.

“We are aggressively pursuing the latest golf technology to offer state-of-the-art services to our clientele, and the SST PURE shaft alignment process is on the forefront,” Golf Factory president Michael Pettigrew said. “We feel that this agreement will help us raise the bar for the clubfitting standard in Europe. SST is the only way forward in a currently confused and stagnant market.”

Every golf shaft contains structural irregularities, and these irregularities can cause adverse effects during the golf swing. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes a shaft to locate its most stable orientation and neutralize the adverse effects of irregularities that exist in every shaft. When the club is assembled with the shaft in this PUREd orientation, off-line bending and twisting are minimized and impact repeatability on the center of the clubface improves up to 51 percent. The process, which has been utilized by over 170 PGA TOUR players, can be performed on existing clubs, new clubs or new shafts -- steel or graphite -- from most major manufacturers.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and now overseas.