SST PURE®

MIAMI — Izett Golf, the world-renowned Philadelphia golf company that has been making clubs for 75 years, will become the latest to offer the SST PURE® shaft alignment process, Strategic Shaft Technologies, LC, announced Monday.

SST PURE shaft alignment neutralizes the adverse effects of inconsistencies that exist in every golf shaft to provide optimum consistency and performance. The SST PURE process results in a more consistent feel from club to club within your set and from set to set within a brand.

"It's certainly an honor to have Izett Golf join the network of SST PURE clubmakers," said Dick Weiss, founder of SST. "Izett has made its name on a commitment to quality, and the SST PURE process is an integral part of producing the best-performing golf clubs possible."

The Izett name is truly legendary in the clubmaking world. Founded in 1928 by Scotsman George M. Izett, Izett Golf made clubs for Presidents Dwight D. Eisenhower and John F. Kennedy. Even the great Bobby Jones played with Izett clubs. Sam Snead, who boasts more wins than any other professional in the history of the PGA Tour, 81 in all, carried a custom-made Izett driver most every step of the way. Izett Golf is located in Ardmore, Penn., and can be reached at (800) 838-9311 or www.izettgolf.com.

"We're very excited about becoming an SST PURE licensee," said Peter Riley, Izett Golf Vice President of Sales and Marketing. "It is our on-going effort to make the finest golf clubs in America, and we know SST PURE will help us do that."

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally. To locate a licensee near you, call 813-759-6708.