SST PURE®

Lemont, Ill. - To date, more than 175 PGA TOUR players have experienced the benefits of SST PURE shaft alignment technology. To those who still haven't, SST is making them an offer they can't refuse: Bring us your worst club, and we'll make it perform like your favorite.

The SST PURE Challenge is debuting this week at the Western Open and continuing next week at the Greater Milwaukee Open. PGA TOUR players are invited to bring their least-favorite club to the SST PURE Shaft Alignment Lab, which will be on-site until the end of the practice rounds on Wednesday afternoon. SST staff will PURE the club in a matter of minutes, allowing the player to see the benefits of SST PURE Shaft Alignment for himself.

"We have players out here who won't hit a club unless the shaft has been SST PURE aligned," SST founder Dick Weiss said. "It's really the only way to intelligently manage your equipment. You have to make sure that every shaft performs the same way in every club, and that's what SST PURE can give you."

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally. To locate a licensee near you, call 813-759-6708.