SST PURE®

MIAMI -- With two of the top five finishers in the Weetabix Women’s British Open, SST PURE® completed the month of July with yet another strong showing. Most notably, SST PURE — the leading shaft-alignment process in professional golf — claimed three victories in four weeks and averaged 45 percent use by the top ten players in July tournaments.

“July has been a hot month for the professional players using SST PUREd shafts,” says Dick Weiss of Strategic Shaft Technologies, founder of the SST PURE shaft alignment process. “Winning PGA tournaments through the consistent shotmaking of SST PUREd shafts offers great examples of how minimizing off-line shaft bending and maximizing shaft performance is a winning combination.”

To date, more than 180 PGA TOUR players have enjoyed the distance, accuracy and performance benefits of SST PURE shaft alignment technology. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally. To locate a licensee near you, call 813-759-6708.