SST PURE®

MIAMI — One of the first PGA Tour professionals to play SST PURE® technology, J.L. Lewis shot a 10-under par 62 in the final round to capture the 84 Lumber Classic of Pennsylvania. The win at the Mystic Rock Golf Course in Farmington, Penn., was the latest in a long line of victories by SST PURE — the leading shaft-alignment process on the Tour. This win was particularly sweet because J.L., whose final round score on Sunday was a course record, has been a long-time proponent of the SST PURE shaft-alignment analysis technology.

“Lewis was the second PGA Tour player ever to embrace SST PURE shaft-alignment process after its introduction on the PGA TOUR in 1999,” says Dick Weiss of Strategic Shaft Technologies, founder of the SST PURE shaft-alignment process. ”So we are particularly pleased to see him enjoy a great win. Lewis’s repeatability in shot-making and his consistency offer a great example of how minimizing off-line shaft bending and maximizing shaft performance with SST PURE shafts can make a real, winning difference. We knew after his second-place finish last week at the John Deere Classic that it was just a matter of time before he broke through and won.”

In the final tally, seven of the top 10 players at the 84 Lumber Classic of Pennsylvania have utilized SST PURE shaft-alignment technology. Overall, more than 180 PGA TOUR players have enjoyed the distance, accuracy and performance benefits of SST PURE shaft-alignment technology. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.