SST PURE®

MIAMI — Tommy Armour III, who once told a reporter that “SST PURE® was the greatest technology to come out on Tour in 20 years,” may have just proved it. With a seven-stroke victory at the Valero Texas Open this weekend in San Antonio, Armour set the PGA Tour’s 72-hole scoring record using irons and woods that were aligned by SST PURE, the leading shaft-alignment process in professional golf.

“We are extremely happy to see Tommy win, although I’m not surprised. When we PUREd his clubs at this year's U.S. Open, I told him that he was hitting his new PUREd irons better than any clubs I’d seen him hit for a long time,” says Dick Weiss of Strategic Shaft Technologies, LC, founder of the SST PURE shaft-alignment process. “Tommy's repeatability in shotmaking and his consistency this weekend clearly demonstrate how minimizing off-line shaft bending and maximizing shaft performance with SST PURE shafts can make a real difference.”

Weiss adds that Armour has been a great supporter of SST PURE since 2000, and that the veteran tour player has personally directed more players to the SST tour van than any one else. In fact, he says, Armour is such an advocate of the PURE process, the SST tour van always keeps wood and iron shafts pre-PUREd and ready for any fitting adjustments he may need.

Overall, more than 180 PGA TOUR players have enjoyed the distance, accuracy and performance benefits of SST PURE shaft-alignment technology. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.