SST PURE®

MIAMI — Strategic Shaft Technologies welcomes Golf Stix Ltd. of San Antonio, Texas, as its newest licensee to offer SST PURE®, the leading shaft-alignment process on the PGA Tour.

“We’re extremely pleased to have Golf Stix join our network of SST PURE clubmakers,” says Dick Weiss, founder of the SST PURE shaft alignment process. “For more than 17 years, Golf Stix has demonstrated its commitment to quality. The SST PURE process is an integral part of producing golf clubs which provide the ultimate in game-enhancing performance.”

Founded in 1996, Golf Stix Ltd is a total custom fitting center, complete with a retail store and comprehensive repair and production facility. Co-owned and operated by clubmaker Doug Quirie, who possesses more than 25 years experience and a Class A certification by the Professional Clubmakers Society, Golf Stix routinely performs work for most of the country clubs in the area, including Oak Hills, Fair Oaks, Dominion, Sonterra, and even Randolph Air Force Base Golf Club. In addition, Quirie has personally worked with numerous professional golfers from the PGA, LPGA, Senior PGA and Nationwide Tours.

“The SST PURE shaft-alignment process is one of the most innovative things I’ve come across in a long time. I’m still fascinated by the technology,” says Quirie, a two-time nominee for Clubmaker of Year. “SST PURE takes fitting to a new level. It allows us to orient shafts to a position that allows golfers to hit the ball a little further, a little straighter and feel a lot softer. We’re very excited to be able to offer the SST PURE process to our customers.”

To date, more than 180 PGA TOUR players have embraced SST PURE shaft alignment technology. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by golfers improves up to 51 percent, according to SST PURE data. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.