SST PURE®

MIAMI — While Ed Fiori and Graham Marsh battled in a sudden death playoff in The MasterCard Classic held in Huixquilucan, Mexico, Craig Parry and Scott Verplank faced off in a similar playoff at the Ford Championship at Doral in Miami. At the end of the day, the big winner was SST PURE®, the leading shaft-alignment process on the Tour. Shafts aligned by the patented SST PURE process claimed second-place on the PGA Tour and won first- and second-place on the Champions Tour.

“We’re very pleased that SST PURE is trusted by so many PGA and Champions Tour players,” says Dick Weiss of Strategic Shaft Technologies, founder of the SST PURE shaft-alignment process. “Repeatability and consistency in shotmaking are essential parts of a great golf game, regardless of your skill level or age. For several years now, SST PURE has been the leading shaft-alignment process on the PGA Tour, and with great performances recently by Ed Fiori, Graham Marsh and Dan Quigley, SST PURE’s prominence continues to rise on the Champions Tour as well. Our 24-foot-long SST PURE mobile lab recently made its debut on the Champions Tour and already more than three dozen players have embraced our patented process.”

On the tour overall, more than 180 PGA Tour players have taken advantage of the distance, accuracy and performance benefits of SST PURE shaft-alignment technology. The SST PURE shaft-alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation through the application of proprietary computer software and sensitive data sensors. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line.

Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.