SST PURE®

MIAMI — In the latest of a recent wave of additions to the SST PURE® shaft alignment network, retail giant Martin’s Golf and Tennis Superstore is bringing the popular shaft analysis and alignment technology to the Grand Strand of Myrtle Beach, S.C.

With more than 150,000 square feet of retail space in two locations, Martin’s has been a major fixture in the Myrtle Beach landscape for 31 years. SST PURE shaft alignment is available at both Martins’ stores, on Broadway and in North Myrtle Beach.

“There is no bigger golf retailer in Myrtle Beach than Martin’s Golf and Tennis,” SST founder Dick Weiss said. “We are excited that they have joined the SST PURE network of custom clubmakers. Their huge display of merchandise plus their ability to immediately fit golfers of all levels of skill means that a visit to one of the Martin’s Golf and Tennis Superstores is a must for any golfer visiting the Golf Capital of the World. Martin's is truly a golfer’s paradise!"

In addition to SST PURE shaft alignment, both locations boast four hitting bays outfitted with the About Golf Indoor Golf Environment. This state-of-the-art system follows ball flight using EDH Phase Radar Tracking, the same technology used by the military to track artillery fire. Martin’s also boasts the Vector Launch Monitor and PGA professionals on staff in all stores to make sure that all of their customers are fit properly when they purchase clubs or retro-PURE their existing models.

“It is our goal to offer our customers the finest clubfitting available anywhere, and SST PURE was an integral part of that plan,” said George Sigeti, Director of Clubmaking Services for Martin’s. “You can’t offer the best if you don’t have SST PURE.”

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

For more information, call Martin’s Golf and Tennis Superstore at (843) 272-6030.

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.