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SST PURE® Aligns Three New Denver-Area Licensees August 17, 2004 MIAMI – What’s good for more than 200 golfers on the PGA and other pro tours is even better for thousands of golfers in and around the Denver area. As part of their full-spectrum, custom-fitting approach, three Golf Etc. locations in and around Denver now offer SST PURE®, the sophisticated shaft-alignment system embraced by serious golfers around the country and licensed by Strategic Shaft Technologies (SST) of Miami. The three newest locations are Golf Etc. Broomfield, Golf Etc. Parker and Golf Etc. Thorn Creek. Each location is fully outfitted to perform the SST PURE shaft alignment process on new clubs or to retro-PURE customers’ existing clubs. We have been looking for several years to enter the Denver market,” said Dick Weiss, owner of SST and founder of the SST PURE process. “These three club making professionals are a fantastic opportunity for all golfers in that area to experience first hand what has become the best kept secret on the PGA TOUR.” All three of the Denver-area Golf Etc. locations can deliver virtually any item or service a golfer might need — from custom-fitting and repair to brand name clubs, shoes, clothes and accessories. They all stock dozens of brands of shafts to upgrade your current clubs or replace the randomly assembled stock shafts placed in most off-the-shelf clubs. Golf Etc. Broomfield owner Steve Retundi says that Denver is a booming golf market, overflowing with both seasoned and beginning golfers who are willing to invest in equipment and services to optimize performance. All three Golf Etc. locations feature hitting and fitting areas to analyze every facet of a golfer’s swing. This comprehensive service ends with SST PURE shaft-alignment process -- the absolute final step in making a superb set of custom clubs. “I have been using this technology for years, and when the time came to open my own shop, SST PURE had to be a part of that,” said Ron Smith, owner of Golf Etc. Parker. The SST PURE shaft-alignment process utilizes proprietary computer software and sensitive data-acquisition sensors to analyzes the structural irregularities that exist to some degree in every golf shaft. Then, the system locates the shaft’s most stable orientation. By assembling the golf club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers. “SST PURE is absolutely the wave of the future,” said Andy Garza, owner of Golf Etc. Thorn Creek. “I can’t imagine anyone not being interested in taking the error out of the shaft to improve their game. With SST PURE you know any flaws are in your swing, not in your equipment. That really eases my mind.”Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally. SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.
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