SST PURE®

MIAMI, Fla. – SST PURE® shaft alignment is now available in another international location after the addition of London-based Fatboy Golf Gear to the SST PURE licensee network. This state-of-the –art, newly constructed clubfitting and club building facility is unlike anything Europe has ever seen before.

Fatboy Golf is operated by veteran clubmaker Ebiye Sami and a team of five veteran clubfitters. Along with SST PURE shaft alignment and assembly, they offer London-area golfers state-of-the-art computerized fitting services for clubs, shafts and balls. The company’s goal is to continually introduce the latest in golf technology into the London market.

“SST PURE shaft alignment completes our clubmaking studio,” Sami said, “because even clubs that are perfectly fit for someone’s game can not and will not perform uniformly unless they are SST PURE aligned. We have already PUREd a number of European PGA members. We believe that we had more members of our Ryder Cup PUREd than SST did on the United States team and look at the results.”

"SST PURE has analyzed and aligned hundreds of thousands of shafts in recent years for golfers of all skill level, from beginners to more than 200 professionals on the PGA TOUR,” said Dick Weiss, SST founder. “We are pleased to offer another outlet for our worldwide patented technology in Europe. Each member of the Fatboy Golf Gear team of clubmakers has worked a minimum of four PGA Tour events in our Tour van this past year and I can attest that they are the best European clubmakers that SST has ever worked with."

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from most major manufacturers.

The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should — straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd.

The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.