SST PURE®

MIAMI – Strategic Shaft Technologies, LC, welcomes CMD Golf of Jupiter, Fla., as the newest licensee to offer SST PURE®, the leading shaft-alignment process on the PGA Tour.

CMD Golf was founded by veteran clubmaker Chris Dempsey, who spent nearly a decade building clubs for players on the PGA Tour. Equipment built by Chris during his career has proven itself in the hands of a Masters champion, three U. S. Open champions and two British Open champions among many other avid golfers. CMD Golf's headquarters, a newly constructed 6,000-square-foot facility that includes a state-of-the-art workshop, three equipment testing labs and an indoor putting studio, is based in Jupiter, Florida.

“When we were building our headquarters we concentrated on bringing in the best golf technology in the marketplace,” Dempsey said. “In my mind that list has to include SST PURE Shaft Alignment technology.”

In addition to their new headquarters, CMD Golf operates touring vehicles with a complete staff and testing equipment that offers on-site clubfitting for members at private clubs.

“Chris Dempsey represents a new breed of custom clubfitters, and we are proud to welcome him as an SST PURE licensee,” SST founder Dick Weiss said. “Chris’s expertise in clubmaking, combined with the technology he has included in CMD Golf, will soon make his services among the most sought-after in the country.”

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft's most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts - steel or graphite - from most major manufacturers. To date, more than 200 players on the PGA Tour have experienced the benefit of SST PURE Shaft Alignment.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly - deemed in compliance with USGA standards - locates each shaft's irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should - straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.