SST PURE®

MIAMI – In its April issue celebrating its 50th edition, Golf International Magazine put SST PURE® Shaft Alignment on its list of the 25 most essential equipment developments in 500 years of golf history. SST PURE was included alongside Gene Sarazen’s innovative sand wedge and the introduction of metal woods.

To read the Golf International article, please click here. Abobe Acrobat Reader is required.

Golf International Magazine is one of the foremost golf publications in the United Kingdom. The list, a copy of which is attached to this e-mail, was created by Golf International Equipment Editor Dominic Pedler.

“It is an honor to have SST PURE included among the greatest technologies in the history of the game,” SST founder Dick Weiss said. “We are humbled to be compared to these other great developments that have shaped the game to what it is today. Although I appreciate that Mr. Pedler calls SST PURE ‘the best-kept secret in the history of golf equipment,’ as the process continues to spread by leaps and bounds it’s not going to be anyone’s secret for much longer.”

SST PURE is experiencing a period of explosive growth, with new licensees being added on a weekly basis. The process is now available by more than 45 custom clubmakers in the United States and internationally.

Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft's most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts - steel or graphite - from most major manufacturers. To date, more than 200 players on the PGA Tour have experienced the benefit of SST PURE Shaft Alignment.

Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly - deemed in compliance with USGA standards - locates each shaft's irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should - straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally.

SSTraight, DiSSTance, ConSSTant, HoneSSTy in clubmaking. You cannot be sure unless all of your shafts are SST PURE aligned and assembled.